Change Your Marketing Manager If He Ignores Numbers
12.5 billion dollars. That’s the estimated global spend on digital advertising wasted each year due to poor targeting and lack of optimization (Source: Wor…
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Email Isn’t Dying. Gen Z Just Doesn’t Speak the Language
The Numbers Refuse to Die Every day, over 347 billion emails are sent and received globally — a figure projected to cross 392 billion by 2026 (Source…
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The Illusion of Scale: Why Going Digital Isn’t Enough
In 2023, global digital ad spending crossed $600 billion (Statista, 2024). Yet in the same year, more than 45% of new digital-first brands in emerging market…
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Data-Driven vs. Brand Vision: Which Strategy Wins?
You have the numbers. The tests. The analytics dashboards lighting up in green or red. Everything tells you what to do next. Yet, sometimes, the most crucial…
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Project Management Tools: A Strategic Asset or an Overused Costume?
Organizations everywhere invest heavily in project management software, driven by the promise of improved coordination, transparency, and efficiency. Platfor…
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Slack Is the Modern Office — And That’s the Problem
As industries evolve, so do the ways we work. The office of the 1950s was a symbol of discipline; the startup culture of the 2000s brought in flexibility; now,…
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📈 Marketing Noise Vs. Marketing Voice: Is Your Digital Strategy Just Content Dumping with Ads ?
Let’s call it what it is. And no, publishing on five channels and setting a monthly ad spend doesn’t qualify as strategy. It qualifies as activity. And there…
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- Farhad Hafez Nezami @ Growth.exe
- Tech and Sports entrepreneur with experience in growth marketing and business strategy. Founder of Alfabe Sports and Growth Leader at AlgorithmX, a growth marketing platform. I write about business, strategy, and unconventional approaches to scaling companies.