Become #1 in market share is not a strategy. It’s a wish !
Becoming number one in market share looks good on slides and annual reports. But market share is a metric not a strategy . Strategists from Harvard to INSEA…
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Ecommerce KPI Strategy for 2026: Setting Marketing KPIs That Actually Matter
In a global survey of CMOs, only 41 percent said they were confident their KPIs reflected real business performance , while over 60 percent admitted they s…
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Behavioral Segmentation vs Demographic Targeting: Which Actually Drives Sales?
In 2024, marketing teams worldwide spent over 615 billion USD on digital advertising, yet more than 40 percent of that spend failed to generate measurable re…
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The First Campaign Every Brand Should Launch in January
In the last week of December, something unusual happens inside ecommerce dashboards. Traffic does not collapse. Revenue does not disappear. But intent changes …
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What Ecommerce Teams Should Fix in the First 7 Days of the Year: new year ecommerce strategy
If you are reading this in the first week of January, it means your role is not just a title and your calendar is not just a schedule. It means you care abou…
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- Farhad Hafez Nezami @ Growth.exe
- Tech and Sports entrepreneur with experience in growth marketing and business strategy. Founder of Alfabe Sports and Growth Leader at AlgorithmX, a growth marketing platform. I write about business, strategy, and unconventional approaches to scaling companies.