Marketing Tool Selection: Why Most Companies Buy the Wrong Software
The global marketing technology industry now includes more than 14,000 software solutions worldwide, compared to only around 150 platforms in 2011 (source: C…
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Where Your Marketing Budget Really Goes: Customer Retention vs Acquisition
In boardrooms, growth is often translated into one sentence: get more customers. Yet the real financial debate is not about growth ambition. It is about Market…
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Become #1 in market share is not a strategy. It’s a wish !
Becoming number one in market share looks good on slides and annual reports. But market share is a metric not a strategy . Strategists from Harvard to INSEA…
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Ecommerce KPI Strategy for 2026: Setting Marketing KPIs That Actually Matter
In a global survey of CMOs, only 41 percent said they were confident their KPIs reflected real business performance , while over 60 percent admitted they s…
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