In a global survey of CMOs, only 41 percent said they were confident their KPIs reflected real business performance , while over 60 percent admitted they s…
Read more$1.2 trillion in global holiday sales and $122 billion in merchandise returns. Those figures are not nice round numbers pulled from thin air. They are the ec…
Read moreOver 27% of total annual retail sales are now driven by seasonal marketing campaigns, with Black Friday and Cyber Monday alone generating more than $37 billi…
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